The Ultimate Guide to the 2026 NAMM Show – Celebrating 125 Years of Musical Innovation

Are you ready for the historic 2026 NAMM Show? This iconic event returns to the Anaheim Convention Center from January 20–24, 2026, marking a monumental milestone—NAMM’s 125th anniversary and 50 years in Anaheim. With over 4,400 brands, 175 bands performing across 7 stages, and world-class artists including The War and Treaty, Victor Wooten, Chad Smith, and Billy Corgan, this is the ultimate destination for anyone passionate about music, sound, and entertainment technology.

Table of Contents

• What is The NAMM Show?
• What’s New in 2026? The 125th Anniversary Celebration
• Why Attend The NAMM Show?
• Live Performances & Artist Highlights
• Educational Sessions & Industry Insights
• How to Attend & Registration
• Travel and Accommodations
• Explore Anaheim and Nearby Attractions
• Make the Most of Your NAMM Experience
• About From The Earth Santa Ana
• FAQ About the 2026 NAMM Show

What is The NAMM Show?

The NAMM Show, organized by the National Association of Music Merchants (NAMM), is the world’s largest music products and pro audio trade event. It serves as the global crossroads where music, sound, and entertainment technology communities converge to discover cutting-edge innovations, forge industry connections, and celebrate the transformative power of music.

The 2026 edition is particularly historic, marking 125 years since NAMM’s founding in 1901 and 50 years of partnership with the city of Anaheim. This milestone celebration features expanded programming, immersive experiences, and anniversary events honoring NAMM’s enduring mission to strengthen the music products industry.

• Dates: January 20–24, 2026
• Location: Anaheim Convention Center, 800 W Katella Ave, Anaheim, CA 92802
• Events and Education: January 20-24, 2026
• Exhibit Floor Hours: January 22-24, 2026
  • Thursday, January 22: 10am–6pm
  • Friday, January 23: 10am–6pm
  • Saturday, January 24: 10am–5pm
• Early Exhibitor Access: 8–10am on Friday and Saturday

What’s New in 2026? The 125th Anniversary Celebration

The 2026 NAMM Show is unlike any other year, celebrating over a century of music industry innovation with special commemorative events and expanded offerings:

Anniversary Highlights

• 125 Years of NAMM: Founded in 1901, NAMM has been the cornerstone of the music products industry for over a century
• 50 Years in Anaheim: Celebrating five decades of partnership with the city of Anaheim
• 4,400+ Brands: The largest gathering of music product manufacturers and innovators from over 125 countries worldwide
• 175 Bands Across 7 Stages: Five days of continuous live music performances showcasing diverse genres and emerging talent
• 200+ Educational Sessions: Expanded learning opportunities covering AI, leadership, marketing, customer experience, and future retail strategy

New for 2026

• Extended Summit Programming: New half-day and full-day premium education summits on Tuesday and Wednesday
• Expanded NAMM Retail Awards: Two new categories—Best Omnichannel Operation and Best Music Lesson Program
• GenNext Programming: Nearly 20 sessions designed for college music students and emerging professionals
• Enhanced Day of Service: NAMM members partnering with Anaheim schools to highlight music education’s impact

Why Attend The NAMM Show?

Attending The NAMM Show offers unparalleled benefits for music industry professionals, retailers, manufacturers, and enthusiasts:

Product Discovery & Innovation

• Discover Cutting-Edge Products: Explore over 4,400 brands showcasing the latest in musical instruments, pro audio, sound reinforcement, lighting, and music technology
• Hands-On Demonstrations: Demo new gear directly from manufacturers and experience innovations firsthand on the show floor
• Exclusive Product Launches: Witness groundbreaking product announcements that shape the industry’s future

Education & Professional Development

• 200+ Educational Sessions: Learn from industry leaders on topics including AI integration, marketing strategy, recording techniques, live sound production, and business development
• Premium Summits: Attend specialized full-day programs including the Retail Financial Summit, NAMM Marketing Summit, TEC Tracks Studio Summit, and Women of NAMM: Leadership Amplified
• NAMM U Programming: Access nearly 50 sessions focused on elevating businesses with insights on customer experience, social media, tariffs, and lesson programs

Networking & Community

• Global Connections: Network with tens of thousands of professionals from over 125 countries
• Industry Events: Attend exclusive gatherings including the NAMM Young Professionals Reception, Pro Audio Pool Party, and Women of NAMM Reception
• After-Hours Celebrations: Experience the vibrant social scene at hotel venues and official NAMM evening events

Live Music & Inspiration

• World-Class Performances: Enjoy 175 bands performing across 7 stages featuring Grammy-nominated artists, emerging talent, and genre-defying acts
• Yamaha Grand Plaza Stage: Experience unforgettable concerts featuring The War and Treaty, Alana Springsteen, Sheléa, and Ethan Bortnick
• Bands at NAMM: Discover your next favorite artist across hotel stages and convention center venues throughout the five-day event

Live Performances & Artist Highlights

The 2026 NAMM Show features an extraordinary lineup of musical performances celebrating the 125th anniversary with world-class talent:

Yamaha Grand Plaza Stage Concerts

Thursday, January 22: Yamaha Night of Worship

A soul-stirring evening of music and inspiration inviting attendees to reflect and connect through powerful worship performances on the Yamaha Grand Plaza Stage at the heart of The NAMM Show campus.

Friday, January 23: Yamaha All-Star Concert on The Grand

A genre-spanning celebration of rising stars and critically acclaimed performers featuring:

• The War and Treaty: Grammy-nominated husband and wife duo Michael and Tanya Trotter, known for their powerhouse vocals and genre-defying sound that blends soul, gospel, country, and rock
• Alana Springsteen: GOLD-certified chart-topping artist-songwriter and one of Nashville’s breakout stars, bringing contemporary country energy
• Sheléa: Vocal powerhouse, musician, and songwriter—a Quincy Jones protégé celebrated for her soulful interpretations and global performances
• Ethan Bortnick: Piano prodigy turned viral alternative sensation blending classical skill with Gen Z appeal

Additional artists to be announced—visit NAMM’s official website for updates

Major Award Shows & Special Events

Wednesday, January 21: NAMM Retail Awards

The newly rebranded NAMM Retail Awards (formerly NAMM Dealer Awards) celebrate excellence in music retail from NAMM’s global membership, with expanded categories including:

• Best Omnichannel Operation (NEW)
• Best Music Lesson Program (NEW)
• Traditional excellence categories recognizing outstanding retailers worldwide

Thursday, January 22: TEC Awards

The 41st Annual TEC Awards recognize achievements in audio excellence, honoring innovators in recording, live sound, and technology. Billy Corgan of The Smashing Pumpkins will receive the prestigious 2026 TEC Innovation Award, joining legends like Les Paul, Peter Frampton, Quincy Jones, Joe Perry, Pete Townshend, and Stevie Wonder.

Get your TEC Awards tickets for an evening of networking, exceptional food and drinks, and celebration with the minds behind pro audio and sound production.

Thursday, January 22: Bass Magazine Awards Show

Celebrate the biggest night in bass at the Bass Magazine Awards, taking place at The Observatory in Santa Ana, CA (just minutes from The NAMM Show Campus). This high-energy event honors legendary players and rising low-end innovators with live performances, special guests, and viral moments the bass community discusses all year.

Friday, January 23: She Rocks Awards

The She Rocks Awards honor women shaping music and audio with high-energy performances, celebrating female artists, industry leaders, and innovators who are making their mark on the music world.

Saturday, January 24: Grand Rally for Music Education

The Grand Rally for Music Education closes The NAMM Show with inspiring performances and stories spotlighting the transformative power of music education. Presented by Marshall Amplifiers with support from Yamaha Corporation and Musora, this year’s rally features:

• Victor Wooten: Five-time GRAMMY-winning virtuoso bassist and educator whose philosophy reframes music as a language learned by doing, listening, and playing
• Chad Smith: Legendary Red Hot Chili Peppers drummer and founder of the Chad Smith Foundation, providing scholarships, instruments, and educational opportunities for young musicians

Breakfast will be served (first come, first served) with early-entrance options for VIP pass holders.

Bands at NAMM

175 bands across 7 stages performing over five days—from emerging artists to established acts, spanning every genre imaginable. Discover performances at:

• Yamaha Grand Plaza Stage (outdoor main stage)
• Convention Center stages
• Anaheim Marriott Hotel stages
• Hilton Anaheim Hotel stages
• Sheraton Park Hotel stages
• And more throughout the NAMM Campus

View the complete Bands at NAMM schedule and lineup details on NAMM’s official website.

Educational Sessions & Industry Insights

The 2026 NAMM Show features over 200 educational sessions designed for key membership communities including retail, brands, pro audio, music technology, live event production, music education, artists, and emerging professionals.

NAMM U Programming

Nearly 50 sessions to help elevate businesses in the music industry, focusing on:

• Artificial Intelligence integration and applications
• Leadership development and team management
• Marketing strategy and customer experience
• Future retail strategy and omnichannel operations
• Social media and digital marketing
• Tariffs, compliance, and international trade
• Music lesson programs and education services

NAMM U Breakfast Sessions

• Thursday: “Industry Insights” – Exploring what makes companies, products, and ideas withstand the test of time with a live panel of industry luminaries
• Friday: “The Future Favors the Bold” with futurist Mike Walsh – Examining trends shaping business and innovation
• Saturday: Grand Rally for Music Education – Celebrating the power of learning through sound

Premium Education Summits (Separate Registration)

• Tuesday, January 21: Retail Financial Summit
• Wednesday, January 22: NAMM Marketing Summit, TEC Tracks Studio Summit, Women of NAMM: Leadership Amplified, Music Education Leaders Summit

Audio Production & Music Technology Track

65+ sessions from TEC Tracks, A3E, and others covering:

• Recording techniques and studio strategies
• Live sound reinforcement and mixing
• AI and artificial creativity in music production
• Sync licensing and music business
• Insights from studio legends
• Three days of Dante training by Audinate

Featured Sessions:

• “Today’s Recording Studio: Opportunity or Crisis?” (Friday keynote panel)
• TEC Tracks Studio Summit – Full-day immersion with audio thought leaders

Live Events & Production Track

25+ sessions for professionals in:

• Lighting and production design
• Rigging and event safety
• Touring logistics and management
• Technical production workflows

GenNext: Emerging Professionals Program

In partnership with the College Music Society, nearly 20 sessions and events designed for college music students and emerging professionals exploring careers across business, manufacturing, performance, production, technology, and education.

Policy & Advocacy Sessions

• SupportMusic Coalition Advocacy Session – Grassroots mobilization techniques and effective messaging frameworks
• Tariffs, CITES, and Lacey Act regulatory compliance
• Music education advocacy strategies
• Government resources available for music businesses

For the complete schedule and session descriptions, visit NAMM’s Education Sessions page.

How to Attend & Registration

The NAMM Show is a trade-only event open to NAMM members and qualified music industry professionals. Here’s how to secure your attendance:

Who Can Attend?

• NAMM members (manufacturers, retailers, distributors)
• Music industry professionals and qualified buyers
• Artists, educators, and influencers working in the music industry
• Media representatives covering the music products industry
• College students enrolled in music programs (through GenNext)

Registration Process

1. Visit the official NAMM Show registration page
2. Verify your NAMM membership status (or apply for membership)
3. Complete the online registration form
4. Receive your confirmation and badge information

Pro Tip: Register early to secure the best rates and ensure access to premium education summits, which have separate registration requirements and limited capacity.

Not a NAMM Member?

You may still qualify to attend with an invite from a participating exhibitor company. Contact brands you work with to inquire about guest passes. Alternatively, explore NAMM membership options to gain full access to The NAMM Show and year-round benefits.

Virtual Access

Download the NAMM Show+ App for virtual sessions, interactive floor maps, exhibitor information, real-time updates, and networking tools. The app is available for both in-person and remote attendees.

Travel and Accommodations

Getting to Anaheim

By Air:

• John Wayne Airport (SNA): 14 miles from the Convention Center – Closest option with convenient ground transportation
• Los Angeles International Airport (LAX): 35 miles away – Largest airport with most flight options
• Long Beach Airport (LGB): 18 miles away – Smaller, less crowded alternative
• Ontario International Airport (ONT): 40 miles away – Good option for inland connections

Ground Transportation:

• Rideshare services (Uber, Lyft) available from all airports
• Rental cars available at airport terminals
• Shuttle services to Anaheim Resort Area hotels
• Anaheim Resort Transportation (ART) – Affordable shuttle service connecting hotels and attractions

Official NAMM Show Hotels

Book through EventSphere, NAMM’s official housing partner, to secure the best rates and avoid scams. Hotel availability is first-come, first-served.

Campus Hotels (Within 0.5 miles of Convention Center):

• Anaheim Marriott (777 W Convention Way) – 0.2 miles, directly adjacent to convention center, official NAMM venue for events
• Hilton Anaheim (777 W Convention Way) – 0.2 miles, largest hotel meeting space in Orange County, houses additional NAMM stages
• The Westin Anaheim Resort (1030 W Katella Ave) – 0.23 miles, luxury option with rooftop pool and spa
• Sheraton Park Hotel at the Anaheim Resort (1855 S Harbor Blvd) – 0.27 miles, walking distance with Bands at NAMM stages

Resort Hotels (Within 1.5 miles):

• JW Marriott, Anaheim Resort – Luxury resort with pool complex and full-service spa
• Anaheim Desert Inn & Suites – Walking distance to both Convention Center and Disneyland
• Clarion Hotel Anaheim – Full-service hotel one block from Disneyland, steps from Convention Center

Important Hotel Booking Information:

• Deposit Required: Nonrefundable two-night room and tax deposit charged January 6, 2026
• Cancellation Deadline: Cancel by 11:59pm PT on January 5, 2026 to avoid forfeiture
• Waitlist Available: If your preferred hotel is sold out, book an available hotel then submit a waitlist request
• Beware of Scams: Only book through EventSphere, NAMM’s official housing partner—never through third-party companies claiming to offer NAMM rates

Pro Tip: Campus hotels sell out quickly. Book immediately after registering to secure the most convenient location. Many NAMM attendees prefer Anaheim Marriott or Hilton Anaheim for their direct connection to convention activities and Bands at NAMM performances.

Parking Information

• Convention Center Parking: Available in adjacent structures, approximately $35-50 per day
• Hotel Parking: Many NAMM hotels offer discounted or complimentary parking for guests
• Alternative: Walk from nearby hotels to avoid daily parking fees

Explore Anaheim and Nearby Attractions

Make the most of your NAMM Show visit by exploring everything Anaheim and Orange County have to offer:

Entertainment & Attractions

• Disneyland Resort: Just steps away from the Convention Center, featuring Disneyland Park and Disney California Adventure—perfect for a post-show adventure or family time
• Anaheim Packing District: Historic food hall featuring 20+ unique eateries, craft breweries, and live entertainment in a revitalized citrus packing house
• Downtown Anaheim: Vibrant dining and entertainment scene with gastropubs, craft breweries, live music venues, and the historic Center Street Promenade
• Angel Stadium: Home of the Los Angeles Angels (season doesn’t start until March, but tours may be available)

Dining Recommendations Near Convention Center

• Morton’s The Steakhouse – Upscale dining in nearby Santa Ana
• Umami Burger – Gourmet burgers walking distance from Convention Center
• Napa Rose – Award-winning California cuisine at Disney’s Grand Californian Hotel
• Anaheim Packing District – Multiple food vendors including Adya, Umami Burger, and Pickled Monk

Cannabis Dispensaries Near NAMM Show

From The Earth Santa Ana is conveniently located just 10 minutes from the Anaheim Convention Center at 3400 W Warner Ave, Santa Ana, CA 92704. As Orange County’s highest-rated cannabis dispensary, we offer:

• Premium cannabis flower, concentrates, edibles, and vapes
• Knowledgeable staff to guide your product selection
• Both in-store shopping and delivery service
• Medical and recreational options
• Exclusive NAMM30 discount code for 30% off during the show

Whether you’re seeking relaxation after a long day on the show floor or looking to enhance your creative inspiration, From The Earth Santa Ana provides the perfect selection of premium cannabis products.

Other Nearby Options:

• From The Earth locations throughout Southern California
• Multiple licensed dispensaries in Santa Ana (Orange County’s cannabis hub)

Nearby Orange County Attractions

• Newport Beach: 20 minutes away – Upscale beach town with shopping, dining, and coastal activities
• Huntington Beach: 25 minutes away – “Surf City USA” with iconic pier and beach culture
• Bowers Museum: 10 minutes in Santa Ana – World-class art and cultural exhibitions
• Irvine Regional Park: Outdoor recreation with zoo, trails, and picnic areas

Make the Most of Your NAMM Experience

Before You Go

• Download the NAMM Show+ App: Essential for floor maps, exhibitor search, session schedules, and networking
• Plan Your Schedule: Review the education schedule and mark must-attend sessions
• Create Your Exhibitor List: Browse the interactive floor plan and save exhibitors you want to visit
• Book Education Summits Early: Premium sessions have separate registration and sell out quickly
• Arrange Meetings: Schedule appointments with key brands and industry contacts in advance

What to Bring

• Business Cards: Networking is essential—bring plenty
• Comfortable Shoes: You’ll walk miles across the massive convention floor
• Phone Charger/Power Bank: Keep devices charged for the app, photos, and networking
• Light Jacket: Convention centers can be cold; dress in layers
• Notebook/Tablet: Take notes on products, sessions, and connections
• Water Bottle: Stay hydrated throughout long days
• Backpack/Tote: Carry literature, samples, and purchases

During the Show

• Arrive Early: Beat the crowds, especially for popular sessions and major brand booths
• Take Strategic Breaks: Pace yourself—use hotel lounges, outdoor spaces, and cafes to recharge
• Attend Evening Events: Some of the best networking happens at after-hours parties and performances
• Explore All Stages: Don’t just stick to the Grand Plaza—discover emerging artists at hotel venues
• Visit Smaller Brands: While major brands draw crowds, boutique manufacturers offer unique innovations
• Network Intentionally: Quality over quantity—focus on building meaningful connections
• Document Your Experience: Take photos, videos, and notes to remember innovations and contacts

Maximize Educational Opportunities

• Start with NAMM U Breakfast Sessions: Gain big-picture industry insights each morning
• Balance Education and Floor Time: Don’t spend all day in sessions or all day on the floor
• Ask Questions: Sessions have Q&A opportunities—engage with presenters
• Take Action Notes: Write down specific takeaways you’ll implement in your business

Evening Entertainment Strategy

• Yamaha Grand Plaza Stage: Arrive 30-45 minutes early for main concerts—they fill up quickly
• TEC Awards (Thursday): Purchase tickets in advance—it’s a must-attend industry celebration
• Hotel Stages: Explore performances at Marriott, Hilton, and Sheraton for intimate shows
• After-Hours Parties: Network at Pro Audio Pool Party, Young Professionals Reception, and exhibitor events

After the Show

• Follow Up Within 48 Hours: Email new contacts while the connection is fresh
• Organize Business Cards: Add contacts to CRM and note conversation highlights
• Review Your Notes: Create action items from sessions and product discoveries
• Share Your Experience: Post on social media using #NAMMShow and tag brands you connected with
• Implement Learnings: Apply education takeaways to your business immediately

About From The Earth Santa Ana

As a fully licensed medical and recreational cannabis dispensary, From The Earth Santa Ana is proud to serve Santa Ana, Anaheim, and beyond as one of Orange County’s highest-rated cannabis destinations. Located just 10 minutes from the Anaheim Convention Center at 3400 W Warner Ave, Santa Ana, CA 92704, we’re the perfect stop for NAMM Show attendees.

Why Choose From The Earth?

• Premium Product Selection: Curated cannabis flower, concentrates, edibles, vapes, and topicals from the industry’s top brands
• Expert Guidance: Knowledgeable budtenders help you find the perfect products for relaxation, creativity, or wellness
• Convenient Location: Easy access from the NAMM Show venue—just a quick drive or rideshare
• Medical & Recreational: Serving both medical patients and adult-use customers 21+
• Delivery Service: Can’t make it to our location? We deliver to Anaheim and surrounding areas
• Highest Rated: Consistently top reviews in Orange County for product quality, service, and atmosphere

Perfect for NAMM Attendees

Whether you’re a musician seeking relaxation after long days on the convention floor, an industry professional exploring new ways to stay inspired, or simply looking to unwind after networking events, From The Earth Santa Ana provides the premium cannabis products and expert service you deserve.

Our selection is tailored to enhance your NAMM Show experience:

• Relaxation & Recovery: Premium indica strains and CBD products to soothe tired muscles after walking miles
• Creative Inspiration: Sativa strains and hybrid varieties to spark musical creativity
• Social Enhancement: Edibles and vapes perfect for evening social events
• Sleep Support: Products to help you rest and recharge for the next day’s activities

Visit Us

From The Earth Santa Ana
3400 W Warner Ave
Santa Ana, CA 92704
Phone: (714) 972-4769
Hours: Monday-Sunday, 8:00 AM – 10:00 PM

Delivery: Available throughout Anaheim, Santa Ana, and Orange County
Order Online for Delivery or Pickup

Our Other Locations

From The Earth operates premium cannabis dispensaries throughout Southern California. Explore all our locations at fromtheearth.com.

FAQ About the 2026 NAMM Show

When is the 2026 NAMM Show?

The 2026 NAMM Show runs January 20-24, 2026. Events and education begin January 20, with the exhibit floor open January 22-24 (Thursday-Saturday) at the Anaheim Convention Center.

What are the exhibit floor hours?

• Thursday, January 22: 10am–6pm
• Friday, January 23: 10am–6pm
• Saturday, January 24: 10am–5pm
• Early exhibitor access: 8-10am Friday and Saturday

Who can attend The NAMM Show?

The NAMM Show is a trade-only event open to NAMM members and qualified music industry professionals including retailers, manufacturers, distributors, artists, educators, media, and students enrolled in music programs. Non-members may qualify with an invite from a participating company. Register here.

Where is The NAMM Show held?

The event takes place at the Anaheim Convention Center, 800 W Katella Ave, Anaheim, CA 92802—conveniently located near Disneyland Resort and surrounded by hotels, restaurants, and entertainment options.

How do I register for The NAMM Show?

Visit the official NAMM registration page to register. Ensure your NAMM membership is current. Early registration is recommended to secure access to premium education summits.

Are there virtual options for The NAMM Show?

Yes, NAMM offers a digital experience through the NAMM Show+ app for both in-person and remote attendees, featuring virtual sessions, interactive floor maps, exhibitor information, and networking tools.

What makes the 2026 NAMM Show special?

The 2026 NAMM Show celebrates NAMM’s 125th anniversary (founded 1901) and 50 years in Anaheim with expanded programming, 4,400+ brands, 175 bands across 7 stages, and performances by The War and Treaty, Victor Wooten, Chad Smith, Billy Corgan, and more.

What concerts and events are happening at NAMM 2026?

Major highlights include:

• Thursday: Yamaha Night of Worship, TEC Awards (Billy Corgan receives Innovation Award), Bass Magazine Awards
• Friday: She Rocks Awards, Yamaha All-Star Concert featuring The War and Treaty, Alana Springsteen, Sheléa, Ethan Bortnick
• Saturday: Grand Rally for Music Education with Victor Wooten and Chad Smith
• All Week: 175 bands performing across 7 stages throughout the NAMM campus

How much does it cost to attend?

Registration fees vary based on membership status and registration date. NAMM members receive discounted rates. Some premium education summits require separate registration. Check the official registration page for current pricing.

Where should I stay for NAMM 2026?

Book through EventSphere, NAMM’s official housing partner. Recommended campus hotels include Anaheim Marriott, Hilton Anaheim, The Westin Anaheim Resort, and Sheraton Park Hotel—all within walking distance of the convention center. Book early as hotels sell out quickly.

What should I bring to NAMM?

Essential items: business cards, comfortable walking shoes, phone charger/power bank, light jacket, water bottle, backpack for literature, notebook for taking notes, and the NAMM Show+ app downloaded on your phone.

Can I use the NAMM30 discount code online?

Yes! The NAMM30 discount code is valid for 30% off your entire order at From The Earth Santa Ana for both in-store and online delivery orders during January 20-24, 2026.

Is cannabis legal in California?

Yes. California legalized recreational cannabis for adults 21+ in 2016. From The Earth Santa Ana is a fully licensed dispensary serving both medical patients and adult-use customers. Valid ID required.

How far is From The Earth Santa Ana from the Convention Center?

From The Earth Santa Ana is located at 3400 W Warner Ave, just 10 minutes (4 miles) from the Anaheim Convention Center—easily accessible by car, rideshare, or delivery to your hotel.

What are the parking options at NAMM?

The Convention Center offers parking structures for approximately $35-50 per day. Many nearby hotels provide discounted or complimentary parking for guests. Consider staying at a walkable hotel to avoid daily parking fees.

Can I buy tickets to individual events like the TEC Awards?

Yes. While NAMM Show registration includes access to most events, some special events like the TEC Awards require separate ticket purchases. Check individual event pages for ticketing information.

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Make the Most of Your NAMM 2026 Experience

The 2026 NAMM Show promises to be the most spectacular celebration in the event’s 125-year history. With over 4,400 brands, 175 live performances, world-class artists, and 200+ educational sessions, this is your opportunity to immerse yourself in the global music industry community.

Don’t forget: Visit From The Earth Santa Ana during your NAMM trip and use code NAMM30 for 30% off premium cannabis products—the perfect way to unwind after long days of innovation and inspiration.

Register for NAMM 2026 Today

See you at the show!

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